Lead. Sell. Delight. How AI Sharpens the 3 Pillars of Home Improvement Growth

Webinar Details

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Most home improvement companies don’t really have a lead problem — they have a process problem. The path from attracting a homeowner to turning them into a raving fan has three critical pillars:

Digital lead generation, a consistent, effective sales process, and a customer experience that actually earns repeat business and referrals.

After this webinar, you’ll walk away with:

• A realistic plan for strengthening each of the three pillars
• A clear picture of where your current process is leaking revenue
• Simple ways to use AI as a helper - not a replacement - in your marketing and customer experience
• Steps you can put into practice immediately

No hype. No buzzwords. Just clear guidance on building a system that’s predictable, profitable, and easier to manage.

What the Speakers Will Cover

• Digital Lead Generation

  Chris Behan from Truvolv will outline what’s working right now to attract the right homeowners, how to stop wasting budget, and where simple AI tools can help you produce better content faster.

• Sales Process

  Today’s consumer expectations have changed! Tim Musch from Paradigm Vendo will identify what they are looking for in 2026. We’ll also detail the structure top salespeople follow every day, how to improve consistency across reps, and a few ways AI can support prep, follow-up, and messaging. Result… higher closing rates and delighted customers!

• Post-Job Customer Experience

  Pete Dabbelt from gFour Marketing will show how to create a standout post-sale experience that fuels repeat and referral business — and how new AI tools make review requests, responses, and follow-up touchpoints easier than ever.